B Log Brand Architecture Primer: Branded Houses Are Dying Out David Aaker (pictured) has been very prolific: Brand Identity Model, Brand Equity Model, Brand Relationship Spectrum… Here, we look at his Brand Relationship Spectrum.
Paid-members only (Premium) Decision Course + Transcripts "If Evidence Against a Hypothesis Cannot Exist, Then It's Not a Hypothesis but a Belief"
Paid-members only (Premium) Decision Course + Transcripts "They Say, They Are Learning—but They Are Just Doing Random Stuff"
Members only A podcast (Public) "Don't Ask, 'What Would I Do in Their Shoes?'—Ask, 'What Would *They* Do in Their Shoes?'" How could Melissa Clark-Reynolds ONZM predict the pandemic collapse of seaports in the US? And Why is your board bad at strategy?—If you can answer these two questions, your firm would be much better off. (Abridged)
Paid-members only (Premium) Decision Course + Transcripts "Don't Ask, 'What Would I Do in Their Shoes?'—Ask, 'What Would *They* Do in Their Shoes?'"
Members only B Log The Most Bonkers Brand Architecture You Ever Saw: Freightways’ Mess How firms like Freightways can unlock tremendous value by streamlining their brand architecture, and why they should do it now! Originally posted on LinkedIn.
Paid-members only (Premium) Decision Course + Transcripts "Great Collaboration = Creating the Conditions to Respond to the Discomfort"
Paid-members only (Premium) Decision Course + Transcripts "It's Not the Place You Can Charge Into With Answers…"
Paid-members only (Premium) Decision Course + Transcripts "Most CEOs Are Male, Most CEOs Are Overconfident"
Paid-members only (Premium) Decision Course + Transcripts "Look, There Is a Trade-Off Here. And It's Not Really a Win-Win"
Paid-members only (Premium) Decision Course + Transcripts "'Oh no, I am so completely fair and rational…'—That's not true"
Members only E Newsletter The Opposite of "Measurement Is Impossible" Is Not "You Can Measure Everything!"
B Log Los Angeles Lakers v Brooklyn Nets 2022 NBA Finals in October 2021! What can we learn from the sports predictions for better decision-making? Using an example of the NBA Finals prediction and previewing Business Games