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B Log

Business Games & Ivanov Consulting Blog Open to general public, generally

Brand Architecture Primer: Branded Houses Are Dying Out

David Aaker (pictured) has been very prolific: Brand Identity Model, Brand Equity Model, Brand Relationship Spectrum… Here, we look at his Brand Relationship Spectrum.

The Most Bonkers Brand Architecture You Ever Saw: Freightways’ Mess

How firms like Freightways can unlock tremendous value by streamlining their brand architecture, and why they should do it now! Originally posted on LinkedIn.

Cover for Prediction Quality, NBA Style: What Can We Learn for Decision-Making?

Los Angeles Lakers v Brooklyn Nets 2022 NBA Finals in October 2021!

What can we learn from the sports predictions for better decision-making? Using an example of the NBA Finals prediction and previewing Business Games

Jacinda's Game of Weed

Jacinda's Game of Weed

When the PM refused to disclose her vote on the referendum for legalizing cannabis, many lauded her for sticking to her principles for not wanting to unduly influence the public. But, was this the game she was actually playing? Let's have a look…

Is Game Theory Really All That?

Is Game Theory Really All That?

In November 2020, I was on the Seeds podcast with Steven Moe. We ask: Are Markets Efficient? Is Game Theory Really All That? How Cool is Complexity Theory, Really? What Can We Learn From the 90s About Uncertainty?