B Log
Brand Architecture Primer: Branded Houses Are Dying Out
David Aaker (pictured) has been very prolific: Brand Identity Model, Brand Equity Model, Brand Relationship Spectrum… Here, we look at his Brand Relationship Spectrum.
Andrey runs a strategy and risk consultancy, tweets about strategic uncertainty, risk, marketing, and the NBA, and hosts the Business Games educational podcast helping leaders deal with uncertainty.
B Log
David Aaker (pictured) has been very prolific: Brand Identity Model, Brand Equity Model, Brand Relationship Spectrum… Here, we look at his Brand Relationship Spectrum.
(Premium) Decision Course + Transcripts
We talk about why the Golden Rule is not so golden, after all—and introduce a key element of game theory.
E Newsletter
… and a 50% Off Offer | A short connective episode + a call to survey | Learner's Digest # 6
(Premium) Decision Course + Transcripts
A Deep Dive Into Making Sense of the World: how to properly set up experiments, what forecasting has to do with it, and why anthropology is key to make your experiments a success.
A podcast
How could Melissa Clark-Reynolds ONZM predict the pandemic collapse of seaports in the US? And Why is your board bad at strategy?—If you can answer these two questions, your firm would be much better off. (Abridged)
(Premium) Decision Course + Transcripts
How could Melissa Clark-Reynolds ONZM predict the pandemic collapse of seaports in the US? And Why is your board bad at strategy?—If you can answer these two questions, your firm would be much better off. (Premium)
E Newsletter
How to deal with ambiguity: an example. Plus: Introducing Learner's Digest, review of the Experimental Season to date, connecting everything forward and back.
B Log
How firms like Freightways can unlock tremendous value by streamlining their brand architecture, and why they should do it now! Originally posted on LinkedIn.
(Premium) Decision Course + Transcripts
Why do we fetishize stress as the motivator, why it's bad, and what should we do instead? (Premium)
A podcast
"…Only the Place You Can Charge Into With Listening"—Dawie Olivier on dealing with crises, creating emotional safety, and fostering curiosity & creativity in a large corporate. Also: full contact leadership, progressive learning mindset, reading widely, and journaling.
(Premium) Decision Course + Transcripts
"…Only the Place You Can Charge Into With Listening"—Dawie Olivier on dealing with crises, creating emotional safety, and fostering curiosity & creativity in a large corporate. Also: full contact leadership, progressive learning mindset, reading widely, and journaling. Full premium transcript.
E Newsletter
Robert Sarver of the Phoenix Suns is by many accounts an arsehole—but how is this relevant to good decision making / bad decision making, wisdom of the crowd, and diversity? Newsletter #4
(Premium) Decision Course + Transcripts
Help your CEO attain Wisdom of the Crowd: how to use electronic betting markets for better decisions. Premium deep dive.
A podcast
What do Devil's Advocates, information cascades, egos, and gender pay equity have in common? Find out here as Prof. Ananish Chaudhuri introduces experimental economics. Part 1/2
(Premium) Decision Course + Transcripts
Prof. Chaudhuri sets homework: How to deal with biases from an organizational point of view; how to use electronic decision markets for experimenting; when to rely on gut feelings; and much-much more. Part 2/2 (Premium)
(Premium) Decision Course + Transcripts
What do Devil's Advocates, information cascades, egos, and gender pay equity have in common? Find out here as Prof. Ananish Chaudhuri introduces experimental economics. Part 1/2