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"What Can You Use a Screwdriver For?"

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"What Can You Use a Screwdriver For?"

"Any figure that looks interesting or different is usually wrong"

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"Any figure that looks interesting or different is usually wrong"

(Public) "Measurement Is Creativity's Bizarre Half-Sister"

(Public) "Measurement Is Creativity's Bizarre Half-Sister"

(Public) 20% of the bees in the hive ignore the waggle dance. Why? What do the efficiency-oriented bee accountants say? How do you measure the RoI on the rogue bee activity? How is any of this relevant to innovation? Listen to Rory Sutherland, Vice Chairman of Ogilvy, to get the answers.

2022

"Measurement Is Creativity's Bizarre Half-Sister"

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"Measurement Is Creativity's Bizarre Half-Sister"

And Just Like That… a Year Turns

And Just Like That… a Year Turns

"It's Not a Sprint, It's a Marathon"

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"It's Not a Sprint, It's a Marathon"

(Public) A "Shiny Object" Syndrome

(Public) A "Shiny Object" Syndrome

A "Shiny Object" Syndrome

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A "Shiny Object" Syndrome

Brand Architecture Primer: Branded Houses Are Dying Out

David Aaker (pictured) has been very prolific: Brand Identity Model, Brand Equity Model, Brand Relationship Spectrum… Here, we look at his Brand Relationship Spectrum.

"If Evidence Against a Hypothesis Cannot Exist, Then It's Not a Hypothesis but a Belief"

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"If Evidence Against a Hypothesis Cannot Exist, Then It's Not a Hypothesis but a Belief"

Where We've Been, Where We're Going…

Where We've Been, Where We're Going…

"They Say, They Are Learning—but They Are Just Doing Random Stuff"

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"They Say, They Are Learning—but They Are Just Doing Random Stuff"

(Public) "Don't Ask, 'What Would I Do in Their Shoes?'—Ask, 'What Would *They* Do in Their Shoes?'"

A podcast Featured

(Public) "Don't Ask, 'What Would I Do in Their Shoes?'—Ask, 'What Would They Do in Their Shoes?'"

How could Melissa Clark-Reynolds ONZM predict the pandemic collapse of seaports in the US? And Why is your board bad at strategy?—If you can answer these two questions, your firm would be much better off. (Abridged)

Melissa Clark-Reynolds ONZM

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"Don't Ask, 'What Would I Do in Their Shoes?'—Ask, 'What Would They Do in Their Shoes?'"

"Dogma Is the Enemy of Learning and Curiosity Is the Defence"

"Dogma Is the Enemy of Learning and Curiosity Is the Defence"

The Most Bonkers Brand Architecture You Ever Saw: Freightways’ Mess

How firms like Freightways can unlock tremendous value by streamlining their brand architecture, and why they should do it now! Originally posted on LinkedIn.

"Great Collaboration = Creating the Conditions to Respond to the Discomfort"

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"Great Collaboration = Creating the Conditions to Respond to the Discomfort"

(Public) "It's Not the Place You Can Charge Into With Answers…"

(Public) "It's Not the Place You Can Charge Into With Answers…"

"It's Not the Place You Can Charge Into With Answers…"

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"It's Not the Place You Can Charge Into With Answers…"

"… Because Otherwise You Are an Expert, Not a Leader"

"… Because Otherwise You Are an Expert, Not a Leader"

"Most CEOs Are Male, Most CEOs Are Overconfident"

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"Most CEOs Are Male, Most CEOs Are Overconfident"

(Public) "'Oh no, I am so completely fair and rational…'—That's not true"

(Public) "'Oh no, I am so completely fair and rational…'—That's not true"

Behavioural Game Theory with Prof. Ananish Chaudhuri

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"Look, There Is a Trade-Off Here. And It's Not Really a Win-Win"

"'Oh no, I am so completely fair and rational…'—That's not true"

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"'Oh no, I am so completely fair and rational…'—That's not true"